Doodles NFT collection has teased a potential Doodles NFT token launch after a cryptic message posted by founder Burnt Toast (Scott Martin) on platform X. The message, which reads “take ownership, keep evolving new ideas, shape communities, open minds, inspire new growth,” caught the attention of the Doodles community. Fans quickly noticed that the first letters of each phrase spelled out “token is coming,” sparking speculation that the collection is gearing up to release its own token.

This buzz translated into market activity, as the floor price of the Doodles collection surged from 4.3 ETH to 6.5 ETH, according to CoinGecko data. As a result, Doodles has climbed to become the sixth-largest NFT collection by market cap, now valued at $220 million.

The speculation surrounding the Doodles NFT token launch comes after Doodles’ recent high-profile collaborations with major brands like McDonald’s, Adidas, and Crocs. These partnerships, including a limited-edition McCafé holiday cup featuring Doodles artwork, have helped push the collection into mainstream culture, expanding its reach beyond the crypto space.

This move from Doodles mirrors a broader trend in the NFT market, where collections are releasing their native tokens to enhance their ecosystems. For instance, Pudgy Penguins recently launched their token, PENGU, which saw an initial surge but later experienced a steep decline. The growing excitement around Doodles’ potential token launch only adds to the anticipation for what’s to come in the NFT world.