World Liberty Financial (WLFI), a decentralized finance (DeFi) initiative supported by the Trump family, has made a bold move by investing 2.5 million USDC to purchase 759.36 Ether (ETH) via Cow Protocol. This significant transaction, completed on December 20, 2024, underscores WLFI’s growing focus on Ethereum as a central asset in its expanding DeFi portfolio.

Since late November 2024, WLFI has been actively investing in various DeFi assets, with a total of $45 million allocated to key projects such as Chainlink (LINK), Aave (AAVE), Ethena (ENA), Wrapped Bitcoin (cbBTC), and Ondo (ONDO). The adoption of Cow Protocol, which ensures efficient transactions by matching buy and sell orders at optimal prices, enhances WLFI’s strategy of maximizing value while minimizing costs.

WLFI has also made strides in DeFi innovation with the introduction of a custom Aave v3 protocol, which was approved by AaveDAO. This new protocol allows users to lend and borrow popular assets like ETH, Wrapped Bitcoin (WBTC), USDC, and USDT, offering a seamless DeFi experience. WLFI’s commitment to the broader DeFi community is also evident through its pledge to contribute 20% of its generated fees and 7% of its token supply to AaveDAO.

Noteworthy crypto figures, including Justin Sun, founder of Tron, have thrown their support behind WLFI, with Sun committing $30 million to the project and joining as an advisor. WLFI’s initial goal was to raise $300 million through token sales, and so far, it has raised over $72 million.

In addition to these developments, WLFI has strengthened its position in the DeFi space by integrating Ethena Labs’ sUSDe stablecoin into its Aave-based system, which has significantly boosted liquidity and user rewards. This move further demonstrates WLFI’s dedication to driving innovation within the decentralized finance ecosystem.